015: Importance of a Brand Guide

In this episode of the Simplicity in Business & Life podcast, we are going to talk about why every business that cares about brand awareness should also have a branding guide. A branding guide communicates a lot about your company, both internally and externally. A branding guide is a way for others to understand how to represent your brand. If you want clear messaging and clear representation by others a brand guide is a must. 

You’ll learn what a brand guide is and how it can help your business. I’ll also introduce a new trend of a company culture book and how that ties into a branding guide and your employee handbook. 

This week's episode is all about how a brand guide gives your organization:

1. Consistency
2. Standards
3. Value
4. Focus

These four elements ensure consistent brand recognition, empowerment of others to make decisions, and an effective marketing strategy. 

If you would like help creating a branding guide go to https://thecentr.com/contact/ and fill out the form.