In this episode of the Simplicity in Business & Life podcast, we are going to talk about why every business that cares about brand awareness should also have a branding guide. A branding guide communicates a lot about your company, both internally and externally. A branding guide is a way for others to understand how to represent your brand. If you want clear messaging and clear representation by others a brand guide is a must.
You’ll learn what a brand guide is and how it can help your business. I’ll also introduce a new trend of a company culture book and how that ties into a branding guide and your employee handbook.
This week's episode is all about how a brand guide gives your organization:
These four elements ensure consistent brand recognition, empowerment of others to make decisions, and an effective marketing strategy.
If you would like help creating a branding guide go to https://thecentr.com/contact/ and fill out the form.